iCatcher Network takes the internet to the Super Bowl
Event Serves as Nationwide Launch of Partnership with InteractivePools

January 25, 2001 - Baltimore - iCatcher Network, Inc. and PLAYERS INC announced today a new partnership that will provide a number of free web stations, to be used during the three day event Super Bowl weekend, to be held at the Cuban Club in historic Ybor City in Tampa, FL Friday, January 26 through Sunday, January 28, 2001.

iCatcher Network, Inc. was selected by the NFLPA to provide exclusive high-speed Internet access at the three day event. iCatcher Network successfully delivered integrated marketing solutions to PSINet Stadium for the Baltimore Ravens' Championship season of 2000-2001, and now the Baltimore-based company will join the Ravens at the big event. The results of the Baltimore Ravens and PSINet Stadium partnership led to the Player Association's interest in the iCatcher web stations at the event.

Based on the success of the partnership between the Ravens and PSINet, iCatcher Network will begin to offer this service to other professional sports teams and venues across the country in Spring 2001. A new iCatcher Network business partner, InteractivePools (www.ipoolsb2b.com), will be a part of the nationwide launch. InteractivePools provides interactive promotions and marketing services through their web games, pools and contests.

iCatcher Network web stations, placed in the teams' communities and stadiums, are an ideal interactive marketing tool for the teams, when paired with the promotional, web-based contests that InteractivePools provides. This marketing suite provides these venues a way to integrate their consumer and viral marketing capabilities on-site and in the marketplace, as well as extend team goodwill into the community. Not only will these services be applicable to sports teams and venues, but also other companies that wish to reach the community in an innovative, interactive way.

"We are extremely excited about the presence of iCatcher Network and our partners at the NFL Players Party in Tampa," said iCatcher Network Chairman and Co-Founder, John Shin. "Offering free Internet to the guests at the party is a great opportunity for us to showcase our service and technology. More importantly, this venue helps us demonstrate the marketing solutions we provided for PSINet and the AFC Champions Ravens, and how we can serve similar clients."

"The marketing network iCatcher Network provides is an excellent addition to any company's marketing strategies," said Pat Kelly, Co-founder of iCatcher Network. "We spent two years testing and perfecting our web station strategies and are now ready to offer these services nationwide."

"We have been watching iCatcher Network and their PSINet solution for some time, and quickly became impressed with their team and offering," said InteractivePools founder and CEO Howard Arkin. "With our customized, promotional web contests and iCatcher Network¹s state-of-the-art web stations and infrastructure, this partnership is truly a natural one."

PLAYERS INC Founded by the NFLPA in 1994 creates and develops marketing opportunities for current and former NFL players. Representing more than 1,800 active and 3,000 retired NFL players, PLAYERS INC "takes the helmet off the players" giving fans the opportunities to see the players personalities and talents off the field. PLAYERS INC is involved in licensed merchandise programs, corporate sponsorships and promotions, special events, music and video recordings, as well as television, radio, and Internet. (www.nflplayers.com).

InteractivePools provides promotional, web-based, and private-labeled pools, games, and contests for its business clients through a patent-pending technology. Each creation is customized, interactive, and easy to use; each client receives a unique game, branded to appear exactly like their website, designed to accomplish the goals of that particular promotion. The games and contests managed and created by InteractivePools deliver concise, clear information and leads to clients who can use this information to enhance marketing efforts. Founded in 1999 by CEO Howard Arkin, InteractivePools built upon experience in the consumer field to deliver high-caliber interactive promotions service to businesses seeking to get the most impact from their websites.

iCatcher Network, Inc.'s nationwide network of web stations provides a highly integrated marketing campaign option for those who want to reach a new out-of home audience. iCatcher Network places iCatcher units through exclusive host agreements with businesses in the hospitality, entertainment, real estate, and health care industries. The company's iCatcher Internet stations are completely free to the user, and can be found in such high profile locations as T.G.I. Friday's, Grand Hyatt Hotels, Madison Square Garden, PSINET Stadium, and LaGuardia Airport. Additional information on iCatcher Network can be found at (www.iCatcherNetwork.com).





 
 
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